When Black Friday hits, holiday shopping has officially begun. Department and big-box stores advertise outrageous sales and people flock to the mall at ungodly hours. But don’t let the nationwide sales distract you. You can find meaningful gifts and support your local community at the same time on Small Business Saturday.
The History Of Small Business Saturday
This year, Saturday, November 30th is Small Business Saturday. Small Business Saturday was created by American Express in 2010. On the Saturday after Thanksgiving each year, consumers are encouraged to “Shop Small” at their local stores and businesses. A year after its creation, Small Business Saturday was recognized by the United States Senate and supported by President Obama. Since its creation, Small Business Saturday has been growing in popularity each year. According to a survey by the National Federation of Independent Business and American Express, 104 million shoppers spent over $17.8 billion on Small Business Saturday last year alone.1 The hope is that these numbers will continue to grow each year and more people will turn to small businesses for their holiday shopping.
Why You Should Shop Small
Small Business Saturday is about neighbors supporting neighbors. For many people, their small businesses are their livelihood, and your support means everything to them. Spending your money at the local store or shop instead of a big box store is a great way to not only support your local businesses but also to boost the local economy. Spending your money in the local community helps it grow and prosper. Not to mention, Shopping Small with local businesses is a great way to find unique gifts and receive the personalized attention that you cannot find at big department stores.
This year if you decide to Shop Small on Small Business Saturday, remember to stop by Rosenbaum Framing! We are proud participants of American Express’ Small Business Saturday, and as a custom framing shop in Boca Raton, we have been a part of the community for 40 years. If you haven’t stopped into our shop before, Small Business Saturday is a great time to do so. We can help you create unique, custom-framed gifts such as framing sports memorabilia, family heirlooms and mementos, and family photos.
Mention the code SHOPSMALL to receive 30% off any custom framing order placed on Small Business Saturday.